Mass Email Marketing Considerations

Workflow automations include the ability to send emails for Sales Engine users as a convenience for individual email communications. That said, workflow automations are not designed to replace mass email communication tools such as Mail Chimp or Constant Contact. These large, multi-million dollar email marketing platforms are designed to send out hundreds or thousands of emails to a group of contacts and track open and click through rates.These platforms also have tight controls on email opt-in’s, track spam reports and opt-outs.

 

While workflow automations can conceivably send out an email to a large number of individuals, it is recommended that mass email marketing be accomplished through one of these email services.

 

Here’s a quick guide to Sales Engine Workflow Emails versus email blasts.